Data-Driven Decisions, Made Simple
Most small business websites run with no real visibility into who’s visiting or what they do once they arrive. Glennovation sets up Google Analytics 4 on your website and delivers monthly reports in plain English — no dashboards to learn, no jargon to decode, just the numbers that actually matter for your business.
What Your Reports Show
Every monthly report is built around the questions that actually matter to a small business owner.
| Metric | What It Tells You |
|---|---|
| Visitor Numbers & Trends | How many people are visiting your site, and whether that number is growing month to month |
| Traffic Sources | Whether visitors arrive via Google search, social media, a direct visit, or a link from another site |
| Page Performance | Which pages get the most attention, and which ones visitors skip past |
| Visitor Behaviour | Device type and approximate location (city-level or coarser), so you know who you’re actually reaching |
Google Analytics 4 does not permanently store individual IP addresses — approximate location is derived and the address is then discarded.
What’s Included
Analytics only works if it’s set up correctly and someone actually reads the results — that’s where Glennovation comes in.
Google Analytics 4 property setup and configuration- Tracking configured to respect your cookie consent banner
- Monthly report delivered directly to you, in plain English
- Included ongoing with the Growth Plan and above
- Available as a one-time setup on other plans
- Local Irish support if you have questions about your data
Data is only collected from visitors who accept Marketing cookies through the site’s Usercentrics consent banner, in line with GDPR.
Why Analytics Matters
A website without analytics is a shop with no way of counting who walks through the door.
Know What’s Working
See which pages and marketing efforts actually bring visitors, so you can focus time and budget where it pays off.
Spot Problems Early
A sudden drop in traffic is often the first sign of a real issue — a broken page or a lost search ranking — caught before it costs you customers.
Privacy-Respecting by Design
GA4 anonymises location data automatically and only tracks visitors who have actively consented via the cookie banner.
Make Informed Decisions
Replace guesswork with real visitor numbers when deciding where to invest your marketing time and money.
Ready to See Your Website’s Real Numbers?
Monthly analytics reporting comes included with the Growth Plan — explore our plans, or get in touch to talk through what your business needs.